Privacy Policy | Peak IV Infusion

Last updated: June 27, 2025

1. Introduction
Peak Infusion (“we”, “us”, “our”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://www.peakinfusion.org (“Site”) and when you interact with our Facebook Ads (including Lead Ads) and Facebook Pixel. By using our Site or submitting information through our Facebook Ads, you agree to the terms below.

2. Information We Collect

Information You Provide Directly: When you submit a form via Facebook Lead Ads or on our Site (e.g., contact forms, newsletter sign-up), we may collect your name, email address, phone number, and any other information you choose to provide.

Automatically Collected Data: We use cookies, web beacons, and similar technologies (including the Facebook Pixel) to automatically collect your device information, IP address, browser type, operating system, referring URLs, and pages visited (“Usage Data”)
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Facebook Pixel Data: The Facebook Pixel may collect information about your activity on our Site (e.g., page views, button clicks) to enable ad targeting and conversion tracking in accordance with Meta’s policies
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3. How We Use Your Information

Ad Targeting & Retargeting: We use collected data to create Custom Audiences and lookalike audiences on Facebook for more relevant advertising.

Lead Management: Information submitted via Lead Ads is used to follow up on your inquiry and provide the requested information or services.

Analytics & Site Improvement: Usage Data helps us understand Site performance and user behavior, allowing us to improve content and functionality.

4. Legal Basis for Processing
Where applicable, we process your personal data based on:

Consent: You opt-in via our forms or Facebook Lead Ads.

Legitimate Interests: Enhancing Site functionality, marketing our services, and measuring ad performance (balanced against your privacy rights)
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5. Sharing Your Information

With Facebook/Meta: To enable ad targeting and analytics via the Facebook Pixel and Lead Ads integrations.

Service Providers: We may share data with our hosting, email-marketing, and analytics providers who support our business operations under confidentiality agreements.

Legal Requirements: We may disclose personal data if required by law or to protect our rights.

6. Cookies & Tracking Technologies
We use cookies and similar tracking technologies for Site functionality, analytics, and advertising. You can manage cookie preferences via your browser settings or opt-out of Facebook-based ad tracking through your Facebook Ad Settings:

Browser cookie controls: e.g., Chrome → Settings → Privacy and security → Cookies and other site data

Facebook Ad Settings: facebook.com/ads/preferences
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7. Your Rights
Depending on your jurisdiction, you may have the right to:

Access, correct, or delete your personal data

Restrict or object to processing

Withdraw consent at any time (which will not affect processing prior to withdrawal)

Lodge a complaint with a supervisory authority

To exercise these rights, please contact us as described below.

8. Data Security
We implement reasonable technical and organizational measures to protect your data from unauthorized access, alteration, disclosure, or destruction. However, no online transmission can be guaranteed completely secure.

9. Children’s Privacy
Our Site and Facebook Ads are not directed to children under 16. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected such data, please contact us to have it deleted.

10. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the revised policy on this page with a new “Last updated” date.

11. Contact Us
If you have questions or requests regarding this policy or our data practices, please email us at:
privacy@peakinfusion.org